"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.
This technique is particularly prevalent in the legal sector, as many people who file lawsuits do so in the staunch belief that they’re owed something. In many cases, attorneys and law firms leverage the inherently adversarial nature of legal proceedings to create highly provocative ads that can be very persuasive—and appealing to a sense of entitlement is an excellent way to provoke an emotional reaction in your prospects. Speaking of which…
Take it from someone who writes for a living: Just start writing. Your first idea is probably not going to be a winner, and that’s why you should get it out of the way as soon as possible. Write out all of the ideas you have for your copy, no matter how silly– you may be surprised at what gems come out of a brainstorming session where you don’t edit or criticize your creativity.
I am a internet marketing executive so I was looking around for some stuffs which can help us define if the content is good or not. I came around your posts and thankfully got some good clues or copy writing which can help a content writer. This learning can help me too to check whether our content writer is skilled enough to write the content or not. Thanks.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts.
So please allow me to publicly give you my heart-felt THANK YOU, not only for helping me to sharpen my copywriting skills and for being a great business mentor to emulate, but in particular, for being the catalyst for me launching my freelance business with my first paying customer. I know I sent you a private email but I want to thank you again for the invitation to write for you back in February (https://kopywritingkourse.com/how-to-write-a-cover-letter). That guest post resulted in a nice spike to my email list (I still get people trickling on to it today!) and a few paying resume gigs and inquiries. You’ve had a wonderful impact on my copywriting business!
You’re totally right! I got my first iPhone this year and, while I do miss some features from Android, I tend to brag about what iPhone does better. That’s why I’d have liked more a different insight instead, quite in the same line as the one of that campaign: have you noticed how iPhone owners don’t call their phone ‘phone’ or ‘cellphone’ or ‘smartphone’? Only Android owners use those terms. iPhone owners instead tend to call their devices ‘iPhone’… LOL
Let’s be honest– copywriting can be scary. Even for seasoned writers with nothing to prove, writing advertisements or marketing content can be daunting and terrifying. Copywriting is the literary equivalent of climbing Mount Everest, if you can imagine Mount Everest covered in junk mail and sales papers. You know it can be done, you’ve seen it done well, but you’ve also seen a lot of people die trying and you don’t want to be one of those fatalities.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
The errors I have mentioned are largely due to writing too quickly and not proofing and editing well. I have been there and done that. The problem with writing online (blogging, websites, forums, etc) is that hasty writing produces errors that last forever. I can’t stress enough that printing out your copy and reading it out loud is always a good use of your time.
Let's say you're using PPC as your primary means of generating leads for your business. You need more leads, and decide to bid on the term "infographic generator" for $2 a click. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Not bad. But what about next month? You have to spend $10,000 again. And again. And again. That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Now let's contrast that experience against, say, blogging.
An individual who wants to become an advertising copywriter has several options for breaking into the field. Some people choose to pursue bachelor's degrees or higher in marketing, writing, journalism, or communications. A degree can prepare a prospective copywriter for the various business and writing duties of the job, and college experience is a requirement of many employers. Other professionals begin their careers as general freelance writers, perhaps writing informational articles, technical papers, or grants to gain experience. By building a writing portfolio and obtaining strong references, a hopeful copywriter may get the opportunity to submit a resume and samples to potential employers.