He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Premium or gated assets are typically longer form, and/or more time-intensive pieces that don't exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and is thus worth investing in.
Advertising copywriters use the written word to help sell goods and services. From catchy headlines to compelling copy to the call to action, copywriters can be the key to turning viewers and listeners into buyers. Read on to find out more about the field of advertising copywriting. Schools offering Advertising degrees can also be found in these popular choices.
Great post !! I only recently found your Kopywriting Kourse, purchased and was able to implement a great number of improvements that evening. Thank you! I also used the website “editor” to rewrite ad’s and stories to compare to the original…what a great tool! (and a great way to “wind up my smart ass friends” when I send a screen copy of f’d up stories on them…) I told them i found a way to “hack” their web based articles….I guess I should tell them today I was just messin’ with them……or maybe let it ride over the weekend….
Copywriters often work closely with clients and other marketing professionals to make sure there is agreement about advertising campaigns. It is typical for a copywriter to submit several versions of an advertisement to his or her client, who either chooses one or makes suggestions on how to improve them. Once the written content has been approved by the client, the advertising copywriter might work with graphic designers or video producers to construct an attractive final piece.
Regardless of team size, it's common for visual content to be created by nearly everyone except, perhaps, the SEO specialist. While designers will do the bulk of the advanced creative work, bloggers, content creators, and social media managers will all get involved in lighter-weight design. Often, designers will also create templates for the writers on the team so they can be more independent -- like creating ebook templates so premium content can be laid out by just about anyone with an InDesign license.
But one thing I feel is share worthy is when I went for the meeting, I did the “briefcase method”. Basically did my homework and prep before the meeting, added value and suggestions on how to boost his business and highlighted how I helped my own business make money before. (I was selling gold and silver investing advice in 2010 before the great crash.)
I’m pretty much a stickler for the hand copy idea, as I have been through copyhour not once but twice! I reckon I have copied over 140 letters by hand (yes, it hurts) The strange thing is that I find that actually trying to write my own copy has been a better exercise than copying others. I’ll keep doing the hand copy though because it forces you to read successful copy s-l-o-w-l-y and take it all in.
I have just started a business writing resumés and job applications and doing interview coaching. I got my first client through a friend at work who is also my hairdresser. I helped her with some job applications and she recommended me to a customer (cut, foils, blow dry!) who paid me $200 to write responses to selection criteria for a government job. It took me ages to do this but I learned a lot and it gave me the confidence to keep going.
My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!