My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!

Take it from someone who writes for a living: Just start writing. Your first idea is probably not going to be a winner, and that’s why you should get it out of the way as soon as possible. Write out all of the ideas you have for your copy, no matter how silly– you may be surprised at what gems come out of a brainstorming session where you don’t edit or criticize your creativity.
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
Most copywriters thoroughly research the products and services about which they are asked to write so that they can produce accurate, appealing advertisements. They also consider the target audience and formulate their language and style in a way that will be interesting and attention-grabbing. A client may want a one-line phrase, a catchy jingle, or a multiple-paragraph summary of a product or service. After getting a general idea of the client's wishes, the advertising copywriter comes up with the specifics about the campaign.
Ricardo specializes in content marketing for real estate professionals, and he’s got lots of resources for using blogs, social media, and content to create effective marketing for that market. I love this example of a content marketer working within a well-defined niche. (If you’re a writer struggling to stand out, think about the niche you could be serving.)

Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.
Problem: I need to increase the volume of my organic search. Your audience can’t buy from you if they can’t find you, and today up to 93% of buying cycles start from a search engine. Additionally, according to Kuno Creative, 51% of content consumption derives from organic search, so content marketing is a great way to build organic awareness. When your valuable content ranks highly on search engines, or is shared widely on social networks, you’re building brand awareness at no cost, and since your content will only be shared when it’s relevant, your audience will be less inclined to tune it out. 
You have to be clear with your copy. If you’re selling yourself as a social media marketer, you can’t simply say, “If you need a social media marketer, I’m your guy (or gal).” You want to actively show your potential clients why they should choose your services (for example, Choose me because I have five years’ worth of experience in improving social media awareness for big brands, like…).
Competitor research is important, but you also have to be extremely familiar with your own product or service. Rolls Royce was one of the first major accounts Ogilvy won when his agency was in its early years. In his book, he talks about spending a full three weeks reading about the car to come up with one simple headline: “At sixty miles an hour, the loudest noise comes from the electric clock.” This might not seem like the type of detail that would take you three weeks to find, but sometimes you need to give your brain time to let the information soak in.
Thanks for this write-up Nev. I know it is old but I just started getting my hands dirty copywriting. I have read your book on copywriting (this book will teach you to write better..) and I have read all the boron letters too. I have done some little (copy) writing (mostly sales page without any intent of them being a great copy, just a necessity I had to go through). I must thank you for all these resources. My writing has gone up by over 1000% doing all the stuff here. I figured out I need to communicate clearly and use conversational style and that is just what your writing style is and what you advocate for (Imagine! this was easy for me to write. Damn!. Normally I will struggle to have my thoughts gathered together for this kind of writing). I am still practising, I have to thank you again. As for the tripple skills threat, I am a web developer (I have an engineering degree (masters), which makes this even a more sweet spot for me). I am able to apply writing clear copies to write clear code (least effort, no convolutions or complicated ideas if not needed). Damn, I enjoyed writing this piece. Feels like I finally get my word(s) across. Thank you and please recommend me how else I can improve.
Ricardo specializes in content marketing for real estate professionals, and he’s got lots of resources for using blogs, social media, and content to create effective marketing for that market. I love this example of a content marketer working within a well-defined niche. (If you’re a writer struggling to stand out, think about the niche you could be serving.)
Problem: I need to reach more customers, while keeping my costs low. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviors, and build a continuous story over time. Content marketing pays dividends for a very long time, and this effect multiplies as you build out your content library. 
The short answer is that she found me and cold emailed me. The long answer is that she was Googling for copywriting tips and stumbled across an article I wrote a few years ago with a list of copywriting resources. (This makes me cringe a bit to share, since it’s so old, but here’s the blog post: http://skillcrush.com/2014/09/18/write-better-copy/) The interesting thing here is that when she read the article, she looked at the author name and recognized me from Instagram, where she already followed my account all about vegan food (http://instagram.com/randlebrowning). Since she’s launching a vegan health supplements company, she thought I’d be a great fit to write copy for her…and I am! It has been a really fun first project to work on.
Very nice article. I’ve been writing and traveling the world, full-time now, for three years. I can’t think of an easier way to make money than writing. No costly inventory, no expensive website, and little investment needed. When I started all I had was a gmail address, and a small portfolio. I would cold contact 10-15 websites a day offering my services. Three years later I’m farming out the small jobs, and still have repeat business from when I first started. It’s a great way to live.
Here, because I was using my desktop, Google served me all three of KAYAK’s headlines. Nonetheless, the KAYAK copywriters came prepared for smaller screens. Although the inclusion of the branded website in the third headline does help from a recognition standpoint, it’s certainly not essential information. The first two headlines, on the other hand, are much more important to the ad.
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
Now, you’ll have a much easier time crafting copy that their target audience will resonate with. If you do your research right, you’ll end up having a much easier and faster time writing copy that works for them. Plus, with all that research, you’ll write copy that could potentially solve your prospect’s problems, and you’ll create copy they’ll be genuinely impressed with.
Copywriters often work closely with clients and other marketing professionals to make sure there is agreement about advertising campaigns. It is typical for a copywriter to submit several versions of an advertisement to his or her client, who either chooses one or makes suggestions on how to improve them. Once the written content has been approved by the client, the advertising copywriter might work with graphic designers or video producers to construct an attractive final piece.
This may sound like preying on the selfishness of your prospects—because it is. Without inadvertently sounding like a grumpy old man yelling at kids to get off my lawn, we live in an increasingly selfish society in which many people exhibit a blatant sense of entitlement. As unpleasant as this can be, it can prove a valuable opportunity for advertisers savvy enough to take advantage of it.
The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
So please allow me to publicly give you my heart-felt THANK YOU, not only for helping me to sharpen my copywriting skills and for being a great business mentor to emulate, but in particular, for being the catalyst for me launching my freelance business with my first paying customer. I know I sent you a private email but I want to thank you again for the invitation to write for you back in February (https://kopywritingkourse.com/how-to-write-a-cover-letter). That guest post resulted in a nice spike to my email list (I still get people trickling on to it today!) and a few paying resume gigs and inquiries. You’ve had a wonderful impact on my copywriting business!
Problem: I need to create brand preference. Engaging content marketing creates preference through thought leadership by making you a trusted source of information and education. You can also create preference through relationships, which are strengthened whenever your content entertains or helps your buyers. People are more likely to buy from companies with whom they have relationships. 
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
Finally!!! [sighs with relief]. Some good stuff!!! I surf the net, comb seminars and search every paper or journal to find some damn good reads on copy-writing. Guess what Neville, I think I like the fact that I have tried some of these tips before reading your article and for the first time, I could actually say I found tips that resonate with some deep copy-writing truths. From the bottom of my heart, TENK U for sharing. 
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