Hi Neville, I’ve been poking around on your website for the last hour or so… great stuff, and I’ve been doing this (writing copy) for nigh on 25 years. I’d like to republish one of your articles in my weekly copywriting e-letter, the Copywriter’s Roundtable (link above, along with my email). I’ll look around for your contact info, but in case I don’t find it… how can we get in touch?
Great list, Sonia. Many of these are new to me. One blog that somewhat fits in this list, is Michael Hyatt’s blog. Since he is the former CEO of a publishing company, he has a lot of great insights about actually getting a book published and how the whole process works. If there is a book in your future, Michael’s blog may be a good place to start. (michaelhyatt.com)
Copywriters often work closely with clients and other marketing professionals to make sure there is agreement about advertising campaigns. It is typical for a copywriter to submit several versions of an advertisement to his or her client, who either chooses one or makes suggestions on how to improve them. Once the written content has been approved by the client, the advertising copywriter might work with graphic designers or video producers to construct an attractive final piece.
Electronic services refer to interactive network services. In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using E-mail, telephone, online chat windows for communication. Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours. Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for business groups. These are some channels of digital content marketing.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
Throughout this training the instructor Ian Lurie will show you how to write copy that conveys your story and sells your product. Explore the different types of copywriting, benefits of drafting on paper, going over the general rules and optimize the content based on the outlet and platform. The lectures are accompanied by exercises and quizzes that let you get hands-on.
My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!
I’ve known for years that I wanted to try to make a living out of writing. I even have a Journalism degree. Im an avid reader, so I always study other writers’ style. I quickly noticed how many errors were being published, and how difficult writing is to many people, but how easy it is for me. I personally feel, when reading such material,that I’m a much better writer.
You run an accounting firm that specializes in tax preparation, and business was lagging this year. You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
I just wanted to say thanks so much to Sonia and the whole Copyblogger team for throwing my little blog on this list with so many folks I’ve looked up to for so long. James over at MWP gave me my very first guest posting gig and a lot of inspiration before and since. Carol Tice’s timely articles gave me what I needed to believe I really could make a living doing this stuff. Peter Bowerman got me started on the freelance writing idea years ago, and continues to provide tremendous value with his blog too. And no list like this would be complete without a huge mention of the granddaddy of writing blogs, Copyblogger! I’ve learned so much here, and it’s only just begun!
With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. It's wise to have one of those bloggers have expertise in editing, too, so there's someone dedicated to maintaining content quality as output increases.
We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
"The best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads -- as long as you have software that lets you filter those incoming leads efficiently. That's how you build a successful sales and marketing machine," explains Mike Volpe.