This technique is particularly prevalent in the legal sector, as many people who file lawsuits do so in the staunch belief that they’re owed something. In many cases, attorneys and law firms leverage the inherently adversarial nature of legal proceedings to create highly provocative ads that can be very persuasive—and appealing to a sense of entitlement is an excellent way to provoke an emotional reaction in your prospects. Speaking of which…
I notice that you have Ben Settle on the list here. I enjoyed your radio show with him not too long ago, and I have used the templates he provided from one of his guest posts here. But I can also say that Ben as good a copywriter as Ben is -especially his email writing expertise- he’s just as effective at teaching HOW to write emails that sell. I recommend his monthly print newsletter called Email Players.
Step 4: Produce and optimize your content. If you’re starting with original, high-quality content that you’ve invested real time and money to create, you’ll want to get the most out of every asset. You’ll also want to be sure your content stays fresh—out-of-date, no longer relevant content hurts your brand’s credibility. To make sure you’re getting the most out of your content marketing, remember the three Rs:
Brilliant tips and so easy to digest, which makes you awesome at copywriting. I love your activities, in particular, the daily ones where you recreate ads in your mind. Thinking about it every day makes it a habit. Although, I’d say after doing this for several years in my life, don’t expect anyone else to be keen to join in with you or think it’s a cool idea. That said, independent learning can be fun. Thanks for an awesome blog!
My big mistake was quoting based on hours at first — because I’m really fast, I’d quote a ridiculously low rate. Now I quote based on the value of what people will get. Because I’ve been in online business for about 6 years, I bring a ton of experience and strategy as well as a way with words. :) They’re happy, I’m happy, and my old “friends” now have to stand in line to book me. Bwahahahah!
Hey Nev! Awesome post. It’s very informative for someone new (like me) to copywriting. This post couldn’t have come at a better time for me. I like your tips and I’d like to give you one that is working well for me. Just write. Every day I have been creating the habit of writing daily. Just having a daily goal with a super-simple task to complete helps tremendously. I think Stephen King recommends daily writing practice, too. It’s working well for me as I increase my skills and learn new things. And that’s my 100 words for the day!
You've written a blog post that has wide appeal beyond just your target audience. You test promotion of that blog post via a paid Facebook ad, and find that the CPC is lower than your typical paid expenditures, and is driving 40% more site traffic than those typical expenditures. Even so, when you turn off that budget you lose that traffic ... right? Right. But you still received a huge influx of traffic that, even if none of them convert to leads, might have spurred either inbound links or social shares -- both of which will help bolster your SEO.
Throughout this training the instructor Ian Lurie will show you how to write copy that conveys your story and sells your product. Explore the different types of copywriting, benefits of drafting on paper, going over the general rules and optimize the content based on the outlet and platform. The lectures are accompanied by exercises and quizzes that let you get hands-on.
Everywhere, there are people / small businesses trying to create their own website who get stuck and need help. As a copywriter, you are the ideal person to help them, because you don’t just give them “a website”. With copywriting skills you can give them something which delivers their message powerfully. (The technical side of creating a website can be easily learned – just sign up for free accounts with Blogger, Wix, Weebly…and play around with them to get familiar.)
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. Buyers and customers today are inundated by more marketing messages than ever before—more than 2,900 per day, by current estimations. This creates an environment of attention scarcity, challenging marketers with the task of producing engaging content that won’t get lost in the static. A well-crafted content marketing strategy places your business in the position of a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
Ricardo specializes in content marketing for real estate professionals, and he’s got lots of resources for using blogs, social media, and content to create effective marketing for that market. I love this example of a content marketer working within a well-defined niche. (If you’re a writer struggling to stand out, think about the niche you could be serving.)
Now, you’ll have a much easier time crafting copy that their target audience will resonate with. If you do your research right, you’ll end up having a much easier and faster time writing copy that works for them. Plus, with all that research, you’ll write copy that could potentially solve your prospect’s problems, and you’ll create copy they’ll be genuinely impressed with.
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions. Traditional measures of volume include the number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.
Ah-ha! This explains the freaky peak in traffic today. 🙂 So cool to be listed against some really great writers and copywriters. Ben Settle is a regular read of mine, and I’ve been blown away with what Carol Tice is doing for her readers and members. The only pain is there are some here I didn’t know about and I’m dying to check them all out out now but it’s nearly bed time for me!
Thanks for the advice. I have gone though the templates and done what you suggested and joined groups relevant to the area I want to service. However I have now been blocked by Facebook for two weeks and I am not sure why. I was just joining as many groups as possible. Is there a limit to how many I can join at one time? Everywhere I turn I am hitting brick walls.
The situation presented in this ad is realistic and something I’ve thought of before. It shows that Citi understands that wealth means different things for different people. It displays a sense of humor without being too self-aware. This ad appeals to your average middle-class citizen without alienating any other party. It benefits from being oddly specific because it makes it that much more relatable, especially as the price of a movie ticket continues to rise.